Why Aberdeen-Angus?

A unique marketing opportunity.

The story of the rise and progress of the Aberdeen-Angus breed has no parallel in the annals of cattle breeding. Evolved during the early part of the 19th century from the hardy, black, polled (hornless) cattle which populated North-east Scotland, the Aberdeen-Angus breed had within the short space of 50 years spread to all the major beef producing countries of the world and had achieved the ultimate accolade of winning the beef cattle championship of the world at the Paris Exhibition of 1878.

Today, the breed is to be found all over the world and Aberdeen-Angus is the dominant breed of beef animal in countries such as the USA and Argentina. This dominance has been achieved as a result of the utilitarian characteristics identified by these early pioneers - easy management, economy of production and superior beef qualities.

Mission

"To maximise the opportunity for the use of pedigree Aberdeen-Angus stock, resulting in improved profitability of members' pedigree livestock enterprises."

Our Goals

To increase consumer awareness and market demand for the Aberdeen-Angus brand

To increase the production of Aberdeen-Angus Beef in line with consumer demand

To improve the efficiency of production and standard of Aberdeen-Angus cattle by evaluation and implementation of a planned breeding programme

To raise the skills and knowledge base of the Society's members

To increase the cost effectiveness and range of member services

To develop a fully interated Youth Development Programme